Supermetrics Alternatives That Actually Include Reporting
Supermetrics pulls data, but you still need a tool to see it. Here are 7 alternatives that handle extraction AND reporting — so you're not paying for two tools.
Supermetrics is the best data extraction tool for marketers. It pulls data from ad platforms, analytics tools, and CRMs into wherever you need it — Looker Studio, Google Sheets, BigQuery, Snowflake.
The problem: that's all it does.
You still need a separate tool to visualize, analyze, or share the data. Supermetrics gets it from point A to point B. Making sense of it at point B is your problem.
And then there's the cost. A survey found 73% of Supermetrics users cite cost as their primary complaint. Each data source is separate ($29/mo each). Each destination costs extra ($149/mo each). User seats add up. An agency connecting GA4, Google Ads, Meta, and Mailchimp across 15 clients can easily spend $300-$500/month on Supermetrics alone — and still need another tool on top.
Here are seven alternatives that don't leave you halfway.
Quick comparison
| Tool | What you get | Starting price | Includes reporting? |
|---|---|---|---|
| Supermetrics | Data extraction only | $37/mo | No |
| AgencyAnalytics | Dashboards + reporting | $79/mo | Yes |
| DashThis | Visual dashboards | $49/mo | Yes |
| Databox | KPI dashboards + benchmarks | $159/mo | Yes |
| Whatagraph | Data blending + reporting | ~$680/mo | Yes |
| Funnel.io | Data hub + transformation | Custom | Partial |
| Dataslayer | Sheets/Looker + MCP | ~$50/mo | Partial |
| Pulse | AI querying across platforms | $29/mo | Yes (conversational) |
1. AgencyAnalytics — Best all-in-one for agencies
If you're using Supermetrics because you needed to get data into Looker Studio, AgencyAnalytics replaces both tools. It pulls data from 80+ platforms and builds the dashboards for you.
What's better than Supermetrics: You get extraction AND visualization in one tool. White-label client portals. Automated report scheduling. No need to maintain a separate BI tool.
The trade-off: Per-client pricing ($20/client surcharge) makes it expensive at scale. A 30-client agency pays $839/month. The dashboards are pre-built — you can customize them, but they're not as flexible as building your own in Looker Studio.
Pricing: $79/mo (5 clients) + $20/client. ~$239/mo (Agency), ~$479/mo (Agency Pro).
2. DashThis — Best for simple dashboard replacement
DashThis gives you drag-and-drop dashboards that pull data directly from your platforms. No extraction layer needed.
What's better than Supermetrics: One tool instead of two. Connect your data sources, pick a template, and you've got a client-ready dashboard in minutes. No Looker Studio configuration required.
The trade-off: Dashboards only show what you configured. No ad-hoc querying. Moving to source-based pricing March 30, 2026. AI features are a $19/mo add-on with limited capabilities.
Pricing: $49/mo (3 dashboards), $159/mo (10 dashboards), $309/mo (25 dashboards).
3. Databox — Best for KPI tracking and benchmarks
Databox connects to 100+ data sources and builds real-time KPI dashboards with something unique: industry benchmarks. See how your clients compare to similar companies.
What's better than Supermetrics: Built-in visualization, goal tracking, and forecasting. The benchmarking feature gives you data points Supermetrics can't provide. Mobile app for checking dashboards on the go.
The trade-off: Per-source pricing ($5.60-$7/mo each) still adds up. Killed the free tier in July 2025. More focused on in-house teams than agencies. AI summaries are limited to Growth+ plans.
Pricing: $159/mo (Professional, 3 sources), $799-$999/mo (Premium, 100 sources).
4. Whatagraph — Best for data blending
If the reason you use Supermetrics is to pipe data into BigQuery or blend metrics from different platforms, Whatagraph is the closest alternative with reporting built in.
What's better than Supermetrics: Data blending and transformation capabilities that go beyond basic extraction. White-label reports. BigQuery export. You get the data pipeline AND the reporting in one tool.
The trade-off: Sales-gated pricing with annual contracts. Estimated starting point is ~$680/month. You're committing significant budget before you've tested it.
Pricing: Contact sales. Estimated ~$680+/mo (annual).
5. Funnel.io — Best for data teams
Funnel.io positions itself as a "marketing data hub" — it collects, transforms, and stores your marketing data, then sends it wherever you need it. Similar to Supermetrics but with more transformation capabilities.
What's better than Supermetrics: Stronger data transformation and normalization. Automatic currency conversion, campaign name standardization, and data deduplication. Better suited for teams that want a clean, unified data model.
The trade-off: Still primarily a data tool — you'll need a separate BI platform for visualization. Pricing is custom and not publicly available. Better for larger teams with data engineering resources.
Pricing: Custom. Generally $500+/mo for agencies.
6. Dataslayer — Best Supermetrics drop-in replacement
Dataslayer does exactly what Supermetrics does — pulls marketing data into Google Sheets and Looker Studio — but at a lower price point. They've also added MCP support for querying data through AI tools.
What's better than Supermetrics: Lower cost for the same core functionality. MCP support means you can query data through Claude, ChatGPT, or Mistral. Chrome extension for Looker Studio analysis.
The trade-off: Smaller connector library than Supermetrics. Still a data extraction tool — you need Sheets or Looker Studio on top. The MCP features are one piece of a broader tool, not the core product.
Pricing: Transitioning to user/connector-based model. Estimated $50-$200+/mo.
7. Pulse — Best for skipping the pipeline entirely
Pulse takes a completely different approach. Instead of extracting data into a BI tool and then building dashboards, you connect your platforms once and ask questions in plain English through Claude, ChatGPT, or Cursor.
What's better than Supermetrics: No pipeline. No BI tool. No dashboard maintenance. You ask "How's Client X doing across Google Ads and Meta this week?" and get an answer in seconds. Flat pricing — no per-source surcharges. Anomaly detection runs automatically. Weekly client updates generate with one command.
The trade-off: No CSV exports or BigQuery pipelines. If you need data flowing into a warehouse for custom analysis, Pulse isn't a Supermetrics replacement. It's a Supermetrics alternative — a different way to solve the same underlying problem (getting answers from your marketing data).
Pricing: $29/mo (3 clients), $79/mo (15 clients), $199/mo (50 clients). 14-day free trial.
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Get started freeThe real cost of Supermetrics
Here's what a typical agency actually pays for the Supermetrics stack:
| Component | Cost |
|---|---|
| Supermetrics (10 sources) | $177-$299/mo |
| Extra destinations | $149/mo each |
| Looker Studio | Free |
| Your time configuring dashboards | 10-20 hours/month |
| Total | $326-$448/mo + your time |
When you factor in the time spent building and maintaining Looker Studio dashboards, troubleshooting broken connectors, and updating reports when APIs change, the "affordable" data extraction tool starts looking a lot more expensive.
How to decide
Stay with Supermetrics if you have a working Looker Studio setup and just need reliable data extraction. Don't fix what isn't broken.
Switch to an all-in-one if you're tired of maintaining two tools. AgencyAnalytics, DashThis, or Whatagraph give you extraction + visualization in one place.
Try Pulse if you want to skip the pipeline entirely and just ask your AI about any client, any platform, any metric — without building dashboards first.
The best tool depends on what you're actually trying to do. If you need data in a warehouse, Supermetrics (or Funnel.io) is still the right call. If you need answers from your data, there are faster ways to get them now.